About us


LEANFIT® was first created in 2002 by fitness and nutrition expert, Richard Pierce. Fueled by his passion for helping people of all ages, abilities, and lifestyles eat better and feel better, he worked tirelessly on creating quality products that were not only efficacious, they also tasted great. Nearly 20 years later LEANFIT® has found its way into households across the world and continues to stand for quality nutrition rooted in science, with no artificial colours, flavours, or gmos – it’s simply great tasting protein that works!

At LEANFIT®, we are dedicated to helping you look good, feel good, and live a healthy life through lean, clean, scientifically-based products you can feel good about! 

Our Brand Manifesto

We believe there's no such thing as perfection.

We're kind and generous to ourselves and each other - our flaws make us real, give us character, and fuel our growth.

We believe everyone deserves a life well lived, embracing health and nutrition with limitless possibilities.

Wellness is a journey for everyone and anyone, we would love for you to join in at any point and at any level to chart your own path. 

We are here with you and will be your biggest champions.